USA TODAY - High-tech customer giveaways hot but can be pricey:
"High-tech giveaways are hot because they generate buzz. Cutting-edge electronic devices are popular, but they can be pricey. Giving them away can create more interest than traditional deals such as discounts. 'It's a new trend,' says United spokeswoman Robin Urbanski, who says the BlackBerry deal is the first of its kind for the airline industry. More than 70,000 United customers have signed up for the offer."
