Agenda Inc. - Gas stations notch up coffee competition:
"Drivers joke that they can't tell the coffee from the motor oil at U.S. gas stations, but Exxon Mobil Corp. is trying to change that perception.
Faced with stiff competition at the pump, the world's largest public oil company plans to keep drivers tanking up at its stations by appealing to America's taste for gourmet coffee -- with its own brand of brew."
