Monday, June 30, 2008

Access vs Ownership

In grade school kids often make a big deal about the things they own or think they own. The same goes for some adults as well. However, the future should largely rule this argument irrelevant. I'm betting the future will consist of content distributed based on access rights instead of ownership.

Movies (example: Netflix)
Renting and buying movies will likely no longer exist in the future. Netflix currently has the best example of the future model. If you subscribe to Netflix you can get unlimited access to movies online. Yes that's unlimited just the way it should be. This also means that streaming is the best solution, it also helps cut down on the illegal distribution problems. The only problem is that there aren't enough movies available at the moment, which I blame on the ignorant MPAA and the old-fashioned movie rental businesses like Blockbuster.

Games (example: OnLive, Gakai)
These services are still somewhat unproven but both present the best examples of the future and of what to expect years down the road.

Music (example: Rhapsody, Napster, Kazaa)
Most music retailers are moving to a DRM-free model, which is great and I totally appreciate the change, but in the end I still feel an unlimited-access subscription-based model will be the best bet. Even TechCrunch wisely states, "Streaming music may be the way of the future - especially when reliable and fast wireless technology becomes ubiquitous" which is totally in line with what I've been preaching.

Magazines / Newspapers
This is probably the only thing that doesn't really need streaming but the unlimited-access subscription model certainly still applies. In the case of magazines/newspapers, digital copies of all back issues should be available to subscribers and should also be easily searched. To this day Zinio is one of the most complete digital magazine services I've used.

Advantages of Streaming
- No worries about having enough storage space
- No worries about people stealing (sure I can record my computer screen but for games that's never gonna pass)
- Fewer worries about customers having the appropriate hardware
- More environmentally friendly
- If unlimited, no worries about usage issues