New York Times - I Screen, You Screen: The New Age of the Music Video:
"IT'S hard to remember now, but there was a time when MTV was new - an upstart with barely enough clips to fill its airtime, using 'I Want My MTV!' commercials to urge local providers to take notice. The viewing experience was unlike any before it: almost exclusively music videos, a strange new medium of three-minute units and an uncharted arena of artistic and commercial opportunities."
