PaidContent - MTV To Launch "Urge" Music Service in 2006:
"That's according to a story in the latest edition of AdAge..MTV is finally close to launching (well, next year) its as-yet-vaporware online music service...The planned name the is Urge, and the service will also have a My Space-like online community, as well as subscription and a la carte downloading services, according to the story."
Via Ypulse
