The Onion - America Reminded Of Beef's Existence By Bold New Ad Campaign:
"'Over the past few years, the American Beef Council let up on its promotional efforts, running very few beef ads,' council president Richard Harnisch said. 'And that lack of aggressiveness came home to roost: A recent focus-group test indicated that Americans had forgotten all about this delicious mealtime staple. When asked about beef or shown pictures of it, they seemed vague on the concept, often asking if it was some new, redder form of pork.'"
