Thursday, April 28, 2005

The Seattle Post-Intelligencer - Starbucks puts a double shot of hometown flavor into every store

The Seattle Post-Intelligencer - Starbucks puts a double shot of hometown flavor into every store:
"Starbucks' globe-storming success is about place -- creating coffee bars that feel grounded in their neighborhoods, that lure people to hang out for a wide spectrum of reasons, and that somehow make us think 'Starbucks' for refreshment or conversation instead of 'Tully's' or 'Ben & Jerry's.'"

Via Reveries