Post-Gazette - Slimming down stores; Best Buy turns to boutiques:
"Over the past decade, Best Buy's bigger-is-better strategy has left competitors such as Circuit City Stores Inc. and Ultimate Corp. in its wake. Now, however, it's experimenting with intimate, 3,500- to 5,000-square-foot concept stores that target specific groups. In the case of Studio D, that's women who make the buying decisions for their households; for another experimental store, Escape, in Chicago's hip Lincoln Park neighborhood, Best Buy is trying to attract young, high-tech-savvy men and women."
Related Reveries - Best Buy's Boutiques
