Wednesday, March 09, 2005

MarketingVOX - Ads Rejected by Nets, Church Turns to Blog Ads

MarketingVOX - Ads Rejected by Nets, Church Turns to Blog Ads:
"The United Church of Christ, after having its ads rejected by television networks for starkly emphasizing the church's acceptance of gay members, turned to the internet - and in particular a blog network - to carry its awareness campaign. The plainly frustrated media buyer for the UCC said, 'In the tradition of this nation's earliest pamphleteers, bloggers are sharing news and information as a mark of a truly free society, not as something that can be controlled and manipulated by multi-national corporations.'"