Wired News - China's Next Cultural Revolution:
"The Challenge Bibendum is the anti-Nascar, a road rally where dozens of cars, two-wheelers, and buses vroom the straightaways like a pack of DustBusters, cough out water vapor instead of sooty exhaust, and corner at peak speeds of 35 mph. Named for the morbidly obese mascot of Michelin, which sponsors the event, Bibendum is the proving ground for alternative-fuel and low-emissions vehicles."
