PSFK - Virgin Healthcare:
"In a country with a mix of aging population and influx of immigrants, one of the pressing concerns is healthcare – or lack of it. There are 45 million un-insured Americans but Richard Branson’s Virgin hopes to help change this. They’ve teamed up with a US insurance provider to offer Virgin Life Care in 2006 which will offer low premiums and frequent flyer like rewards. Members can collect points when they work out in gyms and workouts or buy running shoes!"
LINKS: Virgin Life Care
