Los Angeles Times - Fads are so yesterday:
"There was a time, way back in the late 1990s, when coolhunting was still cool, when nearly every Madison Avenue ad agency wanted a resident hipster to interpret the spending habits of those inscrutable Gen-Xers. Then the Internet exploded, connecting everyone to everything in an instant, and suddenly, the art of predicting the next big trend got way more complicated."
Via Ypulse
