Wired News - Advertisers Tap Brain Science:
"Ultimately, brain scans might be able to give marketers better insight into how a person's mind reacts to a product. Focus groups are helpful, but they don't always predict what consumers will actually do, as Coca-Cola discovered during the New Coke fiasco, as described in Malcolm Gladwell's best seller, Blink. The scans might make it harder for test consumers to intentionally or unintentionally mislead marketers."
Via KurzweilAI.net
