MediaDailyNews - Study Prototypes DVR Users, Finds 'Live' TV Still The 'Norm':
"ESPN THURSDAY UNVEILED THE LATEST findings from an ongoing tracking study of digital video recorder users, and the research suggests that the vast majority of DVR households are relatively new to the technology, and have yet to have their TV viewing behavior substantially altered by it. About two-thirds of DVR owners got their devices within the past six-months, and 85 percent of them own only one; 15 percent own two, according to the findings, revealed by Artie Bulgrin, senior vice president-research and sales development at ESPN, during a presentation at the Carat Digital Exchange in New York."
