Saturday, May 21, 2005

Seventh Generation - Corporate Responsibility Takes One to the Chin and Keeps On

Seventh Generation - Corporate Responsibility Takes One to the Chin and Keeps On:
"The Corporate Responsibility (CR) movement must really be getting somewhere. How else to explain a recent issue of the financial magazine The Economist, which, under the headline “The Good Company: A Skeptical Look at Corporate Social Responsibility,” devoted a significant amount of space to trashing the idea. But if you ask me, this coverage wasn’t journalism. It was panicked desperation that had fear written all over it. Fear of change. Fear that the end of business as usual is nigh. Fear that CR is winning the race. If that was their thinking, they at least got one thing right."