Wired News - DNA Testing Goes DIY:
"Commercials hawking prescription drugs directly to consumers have driven doctors crazy for years. Now comes a new kind of medical marketing that is already troubling some medical professionals: at-home genetic testing.
An increasing number of online startups are marketing tests that can show predisposition to any number of maladies, from breast cancer to blood clotting. They are exploiting the blizzard of genetic discoveries reported almost daily since scientists published the complete map of all human genes five years ago."
