Tuesday, April 08, 2008

Targeted Virtual Worlds (AWOMO, vSide)

I previously mentioned a couple new virtual worlds and it's pretty clear there some big differences in the strategies pursued by each of them.

A WORLD OF MY OWN (AWOMO) - gaming oriented
To start with AWOMO is a very unique platform. You could describe it as an advanced interactive version of Gametap. With AWOMO you are able to access regular PC games without having to manage any optical media or lengthy installations (website says revolutionary streaming technology) so in many ways its just like Gametap. Visually the appearance of AWOMO actually reminds me of an early virtual world called Omikron which to some people might be an unappealing connection. So far I like what I see and the idea of this as an advanced gaming platform for accessing and networking seems like a great idea not to mention timely given the competition brought on by the consoles.

PAYMENT OPTIONS OF AWOMO:
- Pay-per play
- Unlimited-play monthly subscription

vSide - music oriented
Another virtual world with a targeted approach is vSide. This virtual world mainly consists of nightclubs, places for shopping, and music that plays constantly in the background. Don't be fooled though, the way vSide integrates music is very well done. While your walking from store to store the music will transition from station to station and a pop-up will tell you the names of the songs you heard or are hearing. The shopping aspect of vSide is probably one of the most interesting from the aspect of enjoying music. Visually the overall appearance of vSide is actually quite nice (even though avatars have a cell-shaded look which may look too childish to some) and that's where it gains relevance to someone like me. For me, the graphics and styling are what make a virtual world worth exploring and vSide does a good job. Getting started in vSide is easy and they even give money to begin with so you can get started personalizing your avatar.