MarketingVOX - WSJ: Microsoft to Buy Massive:
"The Wall Street Journal is reporting that Microsoft is planning to acquire in-game advertising firm Massive Inc. for anywhere between $200 and $400 million, with the official announcement to come next week, writes Gamasutra. Microsoft is apparently interested in controlling how advertising is placed within games and wants to try using ads to subsidize users' costs for massively multiplayer online games."
RELATED: Gamasutra - Report: WSJ Claims Microsoft Buyout of Massive Imminent
LINKS: Massive Inc.
