The Independent - The Complete Guide To: European boutique hotels:
"Absolutely. Boutique hotels are generally understood to be chic little establishments characterised by their informal charm. Originally, though, the definition was rather tighter. The 'boutique' style was created in New York back in 1984. This was when the entrepreneur Ian Schrager and Steve Rubell opened Morgans on Madison Avenue. It was quirky and individual, unlike the big brand-name hotels that were dominant at the time."
Via PSFK
