Gear Live - Microsoft and MTV Team Up On Urge Music Service:
"Look out y’all, yet another digital audio download service is on the horizon, this it is a result of a joint venture between Microsoft and MTV. The service, dubbed “Urge,” will likely be integrated into the next release of Windows Media Player, and will offer over 2 million songs from major and independent artists, as well as original MTV content in both audio and video form. No word on pricing just yet."
