iMedia Connection - The Tipping Point in Youth Marketing:
"There's been a lot excitement from advertisers about the video games business. Many large brand advertisers are salivating over the opportunities to reach the elusive youth gamer who, research shows, has abandoned TV for the internet. The big question is who these people are, how to reach them in critical mass and what tools to use. Recently McDonald's, Nintendo and Wayport announced their solution -- free wireless access for Nintendo DS users in over 6,000 McDonalds restaurants using Wayport's wireless broadband connection."
Via Ypulse
