Thursday, September 08, 2005

BizReport - Web Buying Spree for Big Media

BizReport - Web Buying Spree for Big Media:
"Traditional media companies have snapped up many Web properties this year as they scramble to cash in on the second big Internet advertising boom. While Internet ads claim a small slice of the overall ad pie -- generating not quite $10 billion in the United States last year, less than 5 percent of all ad revenue -- the online dollars grew more than 30 percent, much faster than off-line. In response, traditional media companies have been making some startling moves."