Cyborg Democracy - Why the Culture Can't be Jammed...:
"Canadian authors Joseph Heath and Andrew Potter in 2004 released a book called The Rebel Sell: Why the Culture Can't be Jammed, criticizing culture jamming as not only ineffective, but encouraging the very consumerism it seeks to quell. (The U.S. release of the book is called Nation of Rebels: Why Counterculture Became Consumer Culture). In a wider critique of the underlying theory of counterculture largely inspired by the writing of Thomas Frank, Heath and Potter note that the capitalist system thrives not on conformity -- as so many 'culture jammers' believe -- but rather on individualism and a quest for distinction. Thus, culture jamming cannot bring down 'the system' or 'The Man,' because 'the system' doesn't care if you do things differently from others, and, in fact, is more than happy to accommodate you by selling you 'non-conformist' goods."
