Thursday, March 03, 2005

MEDIAWEEK - Horizon, Viacom Initiate Paperless Orders

MEDIAWEEK - Horizon, Viacom Initiate Paperless Orders:
"The Television Bureau of Advertising Wednesday declared a major milestone in the industry’s progress towards achieving a paperless transaction. For the first time, spot TV orders sent by Horizon Media were delivered electronically to Viacom TV stations. "